Privacy Policy

Privacy Policy

Effective Date: January 2025

  1. Introduction

At Lullababy SOS Pty Ltd, we are committed to providing quality services and safeguarding your privacy. This policy explains how we collect, use, and protect your personal information in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). For more information about these principles, visit the Office of the Australian Information Commissioner at http://www.oaic.gov.au.

  1. What is Personal Information, and Why Do We Collect It?

Personal information is information or an opinion that identifies an individual. Examples include names, addresses, email addresses, phone numbers, date of birth, and other details relevant to the services we provide. Additionally, we may collect specific information about your family, such as schedules, feeding preferences, sleep routines, birth details, and medical history to ensure a clear understanding of your situation and provide tailored support.

We collect this information to:

  • Provide the best quality services and training tailored to your needs.

  • Respond to inquiries and communicate effectively.

  • Offer updates, promotions, and marketing or training materials (you can opt-out at any time).

  • Analyse Website performance and user behaviour.

  • Improve content, training, and marketing material.

When collecting your Personal Information, we will explain why it is needed and how it will be used, ensuring transparency.

  1. Sensitive Information

Sensitive Information is defined in the Privacy Act to include information or opinions about an individual’s racial or ethnic origin, political opinions, membership of political associations, religious or philosophical beliefs, membership of a trade union or professional body, criminal record, or health information.

Although we will unlikely need to collect most types of sensitive information, we may collect health-related details (e.g., medical history or developmental concerns) that are directly relevant to our services. This information will only be used:

  • For the primary purpose for which it was obtained.

  • For a secondary purpose directly related to the primary purpose.

  • With your consent, or where required or authorised by law.

  1. Third Parties

Where practical, we collect information directly from you. In some cases, we may receive information from third parties. If this happens, we will take reasonable steps to ensure you are aware of the information provided to us.

  1. Disclosure of Personal Information

We may disclose your information:

  • To third parties with your consent.

  • When required by law.

  • To trusted partners who assist in delivering our services, under strict confidentiality agreements.

Your case details may be anonymised and used for educational or marketing purposes, ensuring no identifying information is disclosed.

  1. Security of Personal Information

Your information is stored securely to protect it from misuse, loss, and unauthorised access. Your information will be securely destroyed or de-identified when it is no longer required. Client files may be retained for at least seven years to comply with legal obligations.

  1. Access to Your Personal Information

You can access, update, or correct your personal information by contacting us. We may require proof of identity to process such requests. There is no charge for access requests, but a small administrative fee may apply for copies of records.

  1. Maintaining the Accuracy of Your Information

We aim to ensure your personal information is accurate, complete, and up to date. If your information changes or is incorrect, please notify us promptly so we can update our records.

  1. Policy Updates

This Privacy Policy is reviewed regularly and may change from time to time. Any updates will be published on our website.

10. Complaints and Enquiries

If you believe your privacy has been breached, contact us at [Your Email Address]. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC).